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If you are interested in hearing more about the campaign – please reach out to Henry.

Henry Worth – Technology Lead
07808233664 henry.worth@mediaplanet.com

The last few years have seen a dramatic rise in the use of smart technology in our everyday lives. From smart phones to smart homes, consumers now dictate the technological innovations that businesses need to make. Customers’ behaviour intrinsically dictates the development of technology, with Google and others opting for ever-more intuitive user experience to meet those demands. Considering that this time last year 50% of UK (Deloitte: Global Mobile Consumer Survey 2016) adults owned at least one connected entertainment device, this growth is only going to speed up.

50% of UK adults own at least one connected entertainment device

In order to predict what may lie ahead for our 'smart home', we have to consider the transitions that have already been made.  Look at home security for example, we have started to see the shift from your traditional keys and alarms to an integrated network of security systems. Companies such as Communitec and Honeywell have developed alarm system technology, from which you can now remotely set, unset and reset your home system. At the same time, you can now lock your bedroom door from your smartphone, just to keep your secrets behind closed doors!

One of the most prominent talking points in the 'Connected Home' sphere is that of smart energy meters and lighting, which can supposedly ensure that you save money on your monthly bills. According to the Telegraph, 5.87m households worldwide have a smart meter installed. Why then, are smart households being overcharged? Smart energy bills are usually taken from an estimated annual figure, and then divided by 12 to provide an average bill. This seems counterproductive, as in theory these meters should be providing an accurate reading of energy consumption per month.

5.87m households worldwide have a smart meter installed

On an entertainment level, smart home technology has taken place in front of our own screens, without much acknowledgement of the consumer. You can now sign into nearly any streaming service from your smart TV, as well as searching the Internet or even doing your online shopping. Innovations are taking our smart devices, and making them smarter through the integration of Internet of Things.

The previous decade took outdated systems and modernised them to our technological demands. I predict that the next ten years will take these smart-connected products, and slowly start trimming and integrating them into a single point of contact system for your home.